Content Marketing
Content marketing that answers your customers’ questions and supports SEO
Content strategy, SEO blog posts, service page copy and visuals, planned around what your customers search for and written to turn readers into enquiries.
Overview
Content with a job to do
Publishing for the sake of it rarely works. Each piece we plan has a clear purpose: answering a question your customers ask before they buy, supporting a service page in search, or giving your sales team something useful to send.
We work in a simple four-week cycle: research and ideation, writing, visuals, then review against your goals and search data. Research and first drafts can be AI-assisted to move faster, but every piece is edited and fact-checked by a person before it reaches you.
What’s included
- Content audit and strategy
- Keyword and topic research
- Content calendar planning
- SEO blog posts and guides
- Service and landing page copy
- Graphics and short video assets
- Updates to existing content
- Monthly review with Search Console data
Who it is for
Built for businesses like yours
Service businesses
Firms that need service pages and articles that match how customers search.
B2B companies
Companies with longer sales cycles that need guides, case studies and resources.
Teams without time to write
Businesses with expertise to share but no time to turn it into content.
How it works
A clear process from first call to launch
01
Week 1: Ideation
Topics chosen from customer questions, keyword research and your goals.
02
Week 2: Writing
Drafts written, edited and sent to you for review.
03
Week 3: Visuals
Graphics, images or short videos produced to support each piece.
04
Week 4: Review
Publishing, internal links and a review of what is performing.
Writing samples
Read our articles
Guides on websites, SEO and digital marketing from the Cloud Canvas Tech blog.
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Content Marketing FAQs
Will the content rank on Google?
Nobody can guarantee rankings. What we can do is choose topics people actually search for, structure each piece well, link it to your service pages and update it based on Search Console data. That gives your content the best realistic chance.
Do you use AI to write content?
AI tools can help with research and first drafts, but every piece is written for your audience, edited by a person and checked for accuracy before you see it. We do not publish unedited AI text.
Who approves the content?
You do. You approve the topics in the calendar and review each draft before it is published. We can also interview you or your team to capture expertise that only you have.
Can you publish directly to our website?
Yes. We can format and publish posts in WordPress with headings, images, internal links and SEO titles and descriptions set up.
Can you improve content we already have?
Yes. Updating and merging existing pages is often the fastest win, especially for posts that rank on page two or have outdated information.
Which tools do you use?
Google Search Console and keyword tools for research, Notion, Miro and Google Docs for planning and drafts, Grammarly for proofreading, and Adobe Creative Cloud and Canva for visuals.